EU e-commerce compliance, made practical
Clear, up-to-date guidance on EPR, VAT, PPWR packaging rules, GPSR and the other regulations that affect Amazon and online sellers in the EU — written from hands-on experience, not legalese.
- EPR
- VAT
- PPWR packaging
- GPSR
- Amazon EU
Practical, not theoretical
Written by a working Amazon EU specialist, from compliance problems we run into ourselves.
Sourced and dated
Primary sources only, with a visible verification date on every article.
We'll say when you don't need it
Where an obligation doesn't apply to you, or a cheaper route exists, we say so.
Latest articles
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Under the threshold? You may owe a number and not be able to get one
A packaging EPR threshold usually switches off a fee, not the duty to register. But in some countries the register that would take you does not exist yet.
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"I only sell B2B" is not a packaging EPR exemption
Whether you owe packaging EPR depends on what your buyer does with the goods, not on whether your buyer is a business. On a marketplace you cannot tell.
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Dropping EPR in a small market can cost you the warehouse
If a listing goes inactive you cannot add that item to a shipping plan. So an EPR registration in a small market may be buying warehouse access, not sales.
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Storage decides your VAT. Your customer decides your EPR.
Every guide says you owe packaging EPR where you store stock. That is the VAT rule. EPR follows the customer, and from 2028 the VAT rule changes too.
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The EPR deadline passed. Nothing went down in my account.
Nothing was deactivated on 12 August 2026. That is not permission to relax — the enforcement is written into the law itself, and it is not shaped like a deadline.
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One missing EPR number can cost you Pan-European FBA
Losing listings in Germany, France, Italy, Spain or the Netherlands puts your Pan-EU FBA enrolment at risk. Losing Poland or Sweden costs you that country only.